In the News

Posted November 22, 2019

From Classroom to Client: A Conversation

“Invent@NMU has allowed me to get real practice for what I want to do in the future.” – Aiyana Aldred

Invent@NMU prides itself on offering an unparalleled student experience. With a 99% student employment rate within six months after graduation, our students’ success stems from the ability to take what they learn in the classroom and apply it directly to their work with clients. We recently sat down with Aiyana Aldred, one of Invent@NMU’s talented graphic designers, to hear how she has applied classroom knowledge to client experiences. 

 

“Most of my time is spent working on client-based projects as well as promotional material for Invent@NMU. In particular, I have enjoyed working on promoting the Business on Tap series hosted by Innovate Marquette SmartZone. I have made social media graphics, posters and website banners to promote this event.

I have been able to apply type hierarchy, a concept I learned in my graphic design courses at NMU, to my work at Invent@NMU. When designing a graphic I have to think, ‘What do I want people to read first?’ I see myself working in the field of digital marketing and Invent@NMU has allowed me to get real practice for what I want to do in the future.”

 

Thank you Aiyana for sharing your story. Stay tuned for our next classroom to client story! 

 

“It is very valuable that I get to learn about this in the classroom and take it to a job right on campus to use in real-life situations.” – Olivia Ruuska

Invent@NMU prides itself on offering an unparalleled student experience. With a 99% student employment rate within six months after graduation, our students’ success stems from the ability to take what they learn in the classroom and apply it directly to their work with clients. We recently sat down at Contrast Coffee with our marketing assistant, Olivia Ruuska. From classroom to client, here is Olivia’s story.

 

“Relationship Marketing is something I learned in the classroom and have been able to apply a lot in my current role as a marketing assistant at Invent@NMU. Learning about this has made my relationships with clients that much more meaningful. I have taken more time to get to know the client, their product or organization, and their target audience, so I can better serve their needs.

I also have seen many ideas come through the door and I have been able to determine what kind of consumer product category it would fall under. I would say a majority of the products/ideas/businesses I work with are specialty or shopping products. It is very valuable that I get to learn about this in the classroom and take it to a job right on campus to use in real-life situations.”

 

Thank you, Olivia, for sharing your story. Stay tuned for our next classroom to client story!